Camping World Acquires TheHouse.com
Camping World Holdings, a network of RV-focused retail locations, has announced to purchase TheHouse.com, an online retailer specializing in bikes, sailboards, skateboards, wakeboards, snowboards and outdoor gear.
The acquisition will build on and complement the foundation already in place to serve customers across the Camping World RV SuperCenter network and positions the company for faster e-commerce growth by expanding customer reach and adding new product offerings. Camping World recently acquired certain assets of Gander Mountain, a leader in the hunting, fishing, camping and outdoor gear market and Overton’s, which features boating and marine accessories.
According to Camping World management, Camping World and TheHouse.com will maintain distinct brands, with Camping World focusing on the outdoor camping and RV industry, while TheHouse.com continues to provide a unique experience for the active outdoor lifestyles.
This new acquisition, coupled with their recent acquisition of Overtons.com and GanderOutdoors.com, continues Camping World’s focus on serving the needs of outdoor enthusiasts and furthers the company’s strategy of diversifying their customer base.