Increase Enrollment with Qualified Student Leads and Scholarships
Rich Jackim and Jackim Woods & Co are proud to partner with Educapital Foundation to create opportunities for underserved students to pursue career-focused higher education opportunities. We do this by providing them with innovative scholarships and introducing them to schools and colleges that can help them break the poverty cycle by training them for high-paying, in-demand careers.
Overview of the Educapital Lead Generation Program
Who is Educapital Foundation?
Educapital Foundation is an innovative 501(c)3 nonprofit foundation(www.edu-capital.org). Educapital is the only national foundation to focus its efforts on trade school education for the country’s most underserved, impoverished students.
What Does Educapital Do?
Educapital Foundation partners with leading social media influencers nationwide to create scholarships for students and campaigns to promote career-focused higher education. In 2022, Educapital awarded 3,700 scholarships and grants to students who completed or were enrolled in Educapital’s partner school programs.
Why Does Educapital Do It?
Educapital’s mission is to eliminate poverty through education and access to capital.
How Does Educapital Generate Leads?
Educapital runs marketing campaigns with leading social media influencers that reach over 20 million social media followers each month.
Where Does Educapital Source its Leads?
Educapital sources its leads using innovative social media campaigns on Tiktok and Instagram, targeting low-income and underserved students ages 18-24.
Who Does Educapital Serve?
• Students seeking to improve their lives by:
– Increasing their awareness of and access to good-paying careers
– Providing them with scholarships to attend a career college
– Introducing them to colleges that fit their needs
• For-profit career and technical schools that:
– Provide on-ground, hybrid, and online programs
– Offer certificate or degree programs
– Provide students with access to other types of financial aid, including Title IV financial aid programs and state & county grant programs
The Innovative Educapital Lead Generation Program
Tailored Approach: Educapital tailors its influencer marketing campaigns to fit the enrollment needs of its partner schools, including the program, target demographics, and geographical area.
Huge Reach: Some of Educapital’s previous social media campaigns have generated over 20,000 verified leads.
Low Pricing: Educapital provides qualified leads to our partner schools at $40-$50 per lead.
Low Minimum Order: Start with a low minimum order of 500 leads.
Volume Pricing: The pricing per lead goes down as volume goes up.
Performance-based Scholarships: Educapital tracks each student’s performance and provides performance-based scholarships to students provided the student meets agreed-upon academic standards. Learn more about performance-based scholarships here.
Educapital’s Unique Win-Win-Win Business Model
Educapital’s innovative business model is a unique example of creating a win-win-win scenario for everyone involved, from students to influencers and donors to career schools and colleges.
Students benefit from having a non-profit entity that is focused on helping them break the poverty cycle through a combination of scholarships, grants, mentoring, and introductions to careers colleges that fit their needs. All of the proceeds from selling leads are re-invested in Educapital’s student scholarship fund. Each student, on average, receives over $1,000 in scholarships from Educapital.
Influencers benefit by promoting a non-profit public-service message about the value and benefits of career education and being able to write off their typical fee as a donation to Educapital’s 501C3 foundation.
Corporate donors and employers benefit by promoting career education and funding scholarships for students in fields that directly benefit these donors.
Career colleges and schools benefit by getting a steady stream of qualified leads for their programs. As an added benefit, when a lead generated by Educapital becomes a student and enrolls, they receive an Educapital-funded performance-based scholarship that helps the school or college’s 90/10 ratio.
To learn more and become a Partner School or Donor, contact
Jackim Woods & Co. firstname.lastname@example.org